Blizzcon is a premier gaming convention hosted by none other than Blizzard Entertainment. With the number of attendees reaching the tens of thousands, it is an exciting time for fans and developers to connect. In tune to the historic partnership with local brewery, Bottle Logic, this concept explores how craft cocktails can be used to further the experience for players and professionals alike at this signature event. 

To capture the theme alongside creative cocktail names and recipes, assets from specific franchises were included with each relevant selction. Along with this imagery, playful icons were used to represent the various ingredients. These elements are reminiscent of the user interfaces in the games players enjoy, contributing to an experience that invokes familiarity for patrons.